Shift, a San Francisco-based startup that combines technology and a team of car concierges to take the hassle and guesswork out of buying and selling a car, has expanded its buyer operations in San Diego. Now, with the touch of a button, people across San Diego will have access to Shift’s buyer and seller’s tool and proprietary pricing algorithms, allowing them to buy or sell a car seamlessly, while earning thousands more, on average, than through a traditional dealer.
“We are excited to expand our operations in San Diego and give San Diegans the opportunity to buy cars through the Shift platform,” said Shift President Toby Russell. “In the 30 months since launching, we’ve proven that Shift is the way millennials and urban residents want to buy a car. In fact, more than 50% of our customers are millennials. Customers love Shift because our our product combines an amazing online experience with an offline test drive that is delivered to the customer’s location, avoiding the need to go to a big box auto sales location in the outer suburbs.”
Shift provides the best experience and value for both buyers and sellers through their comprehensive concierge service, which includes free on-demand test drives, on-site appraisals and car pick-up. Shift also manages the entire buying and selling process, ranging from routine inspections to detailing and DMV paperwork. In the event that Shift does not have the right car on-hand, a Shift Car Enthusiast will work with the buyer to find them the perfect ride.
Shift has raised more than $73 million in total funding, with $23.8M in its Series A round, led by DFJ and Highland Capital, and $ 50M in Series B financing, led by Goldman Sachs Investment Partners.
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